Mid-December saw Ofcom release their Global Media and Communications report. The report compares the UK’s media and communications activity with that of the rest of the world, it’s quite detailed and very long. If you want to read it for yourself you can do so here. To save time we’ve picked out a few of our favourite charts, specifically related to the mobile market. These charts don’t relate to mobile use by children, but it does provide valuable insight into the country they’re growing up and the behaviour of their parents, who often hold the digital purse strings.
If you liked this report you might also want to check out our breakdown of Ofcom’s review of public service broadcasting, with a focus on children’s media consumption.
Owner and personal use of devices (smartphone, tablet, laptop, desktop, digital radio)
Despite all the attention paid to tablet devices, in the UK they rank below smartphones, laptops, and desktops for ownership. In the report Ofcom states: “In the US and the UK average time spent browsing on a laptop or desktop has fallen significantly since 2012: time spent browsing on these devices fell by nine hours per user in the US and seven hours per user in the UK. This may be due to users in these countries substituting mobile browsing for laptop/desktop browsing.
“The laptop and desktop active audience is getting older in our comparator countries. People aged over 55 made up the largest proportion of laptop and desktop users in most of our comparator countries. In the UK, a quarter of users (25%) were over 55, up two percentage points since August 2013.”