Smartphones and tablets have changed the games industry. The most popular games are free and in-app purchases are mainstream. But is this the case with children’s games? To find out we’ve combed Apple’s App Store to see the affect free-to-play has had on games for young children and to provide a guide to how to price your children’s mobile game or app.
You can view our report on the kids’ app market below. Below that is a copy of an interview we’ve done with Kidscreen on kids’ mobile games and in-app payments. We go into our report in more detail and suggest the most effective ways to monetize mobile games for young children.