How does a game starring Kim Kardashian, one that many journalists are laughing at, stand to generate $200m by the end of the year? We wanted to find out, so we spent a couple of hours playing Kim Kardashian: Hollywood, meaning you don’t have to. But we’ve not been doing it alone. We’ve also been speaking with four teenagers about their experiences with the game to find out what they love, what they hate and how they found out about it in the first place.
First let’s put these numbers into perspective. Of the $200m Kim Kardashian: Hollywood is expected to gross, the Kanye-marrying socialite is to take home $90m! When you consider that as of June this year her estimated net worth was estimated to be $45m it’s clear that Kim Kardashian: Hollywood is big business, even for someone who spent $150,000 on hair and makeup for her wedding.
Kim isn’t known for her coding skills but according to the Wall St Journal she has been, and still is, heavily involved in the game’s development. Between them Kim and Glu Mobile (the developer) have managed to create one of the biggest mobile gaming success stories of the year. We wanted to know how they turned all those players into payers!