A massive 72% of mobile-gaming kids have played Angry Birds! That’s huge, but, according to the Wall Street Journal, Angry Birds isn’t only one of the biggest IPs in gaming history, it’s also helping to rescue the plush toys market! This is one of the reasons we decided to research the apps-to-toys sector for leading toy trade publication, Toy News.
As well as uncovering which apps could be the next Angry Birds, we also looked at the mobile gaming market, focusing on 6-12 year-old children (the key toy audience). Our research found out who are playing games on mobile devices, what devices they’re using and which demographic is most engaged.
You can see read the highlights from our work in these slides, but if you would like to find out more, please contact our research department.