Toonix & Superstadia

  • Toonix & Superstadia

    Toonix & Superstadia


Client: Turner Broadcasting

We provided Time Warner with insight into their core audience’s levels of engagement and helped them to understand the playability of both Toonix and Superstadia.

We ran a number of online recruitment surveys to develop player ‘typologies’ and through paired depths, we were able to learn exactly how the brands needed positioning.

We also interviewed parents to understand their attitudes towards the children’s entertainment platforms. Finally, we ran various stakeholder workshops that help to inform the brand’s marketing, distribution and merchandising channels.