Our approach to innovation integrates the needs of young people, the possibilities of technology, and the requirements for business success.
Everyone at Dubit appreciates the value of research, from initial insights that help us empathise with the audience, to observation, and co-creation. And it doesn’t stop there. Dubit are firm believers in not spending budget on an idea until we have tested assumptions with the target audience. Throughout the design process, we involve kids and families in our strategic thinking, and rapidly prototype ideas, to test and iterate until we have product-market fit, and a proven business model.
For that to succeed, we work very closely with our clients - each of which count Dubit as their partner, and our team as their team. We like to think of our people working in and on your business, and an extension of your company. It’s a process and journey together that delivers chart-topping products, and most importantly, products that kids and families love.