Dubit was established in 1999 to develop immersive entertainment and education for young people. We knew from the outset that understanding how kids would use our products was crucial to their success, so we included children on our board - the youngest directors ever according to the Guinness Book of Records! (Yes, we’ve got the certificate.)
They’ve all grown up now, but we’ve kept that principle alive and at the heart of the company: kids are in our offices almost every day, for client research, for testing our own products or others, and for keeping us up to date with what’s cool, what’s new, and how to do it best for younger audiences.
We now are proud to have 75 professionals in our Leeds team, 3 offices around the world, and we work for some of the greatest brands around - some of which we are just helping start out on their journey. Most of our clients have been with us for years and have become our friends, but our real joy lies in watching millions of kids use our products - it’s our measure of success.