Watch out Mario, the Angry Birds are after you! Or that’s what we would say if we could talk to portly plumber, as when we asked 500 children in the UK and America what their favourite video games were Mario only narrowly beat Angry Birds – if we only look at the stats for American children Mario actually comes second, if only by 1%.
Other titles that are chomping at the heels of Mario and Angry Birds include breakout success Minecraft and, rather worryingly, the violent (18 rated) war simulator Call of Duty. The reason we asked children what their favourite video games are (they could pick three) was because while it’s interesting to know sales figures it’s something special when kids say you’re their favourite – it’s these games that are ripe for licensing!
Read more in the full report
Research originally published in Q1 2013
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