Children’s virtual worlds and online play

Matthew Warneford

In 2010 we conducted Europe-wide research into kids behaviour online, with specific reference to  online games. We know 2010 was a long while ago now but we’ve been going through our archives and want to sure some of our most interesting projects.

The study didn’t just look at what games children were playing across Europe but also whether they paid for games and if not why not. Other topics included social network usage and video viewing. We looked at the UK, France, Germany, Holland, Sweden, Finland, Norway and Denmark.

Key findings from the project include:

Boys and girls: It’s not just teenage boys. While 80% of 12-13 year-old boys are playing games online a massive 75% of 7-9 year-old girls are doing the same.

Playing it safe: Few children play online with people they’ve not met in real life; school friends and family are their most likely online gaming buddies.

Mickey is king: Disney is the most popular online gaming portal for kids in the UK, France and Germany, but in Sweden Cartoon Network leads the field.

Going Dutch: Kids in France are most likely to pay to play online – The UK and Denmark aren’t far behind where as Dutch children are the least likely to pay.

Parental barrier: Kids want to pay but parents are biggest barrier to them doing so.

The full results can be seen in the presentation below.

<iframe src="//" width="595" height="485" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="//" title="Children&#x27;s virtual worlds and online play across Europe 2010" target="_blank">Children&#x27;s virtual worlds and online play across Europe 2010</a> </strong> from <strong><a href="" target="_blank">Dubit</a></strong> </div>

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