Close to Home: When Kids Prefer Local Content

Adam Woodgate
13
July
2020

In some places, local content just survives against global content; in other places, it thrives. We often talk about globalization, but there are countries where local or culture-specific stories and brands rise to the top of children’s favorites. There are various reasons for this, including cultural sensibilities and sensitivities, genre preferences, and even which devices are present in most homes.

Dubit SVP of Media Insights Adam Woodgate prepared this talk for the 2020 virtual Children’s Media Conference, using Dubit’s global Trends studies to identify revealing patterns and offer ideas that can help content creators maximize reach and acceptance of their works.

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