How Young Early Adopters Share new Entertainment

Peter Robinson
7
July
2014

At this year’s Children’s Media Conference we presented new research that examined how young people find a share new entertainment, whether that’s a new TV show, vine, movie, or a song on Spotify.

The aim of the research is to help IP owners identify their early adopters (who they are and what they do) and to be able to optimise their launch strategy with early adopters in mind.

The work draws upon a number of studies involving quantitative and qualitative research, carried out by Dubit and Sherbert with over 5,000 adults and children in the UK the US.

You can view the presentation below.

<iframe src="//www.slideshare.net/slideshow/embed_code/key/8nSZ11HvzFclwG" width="595" height="485" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="//www.slideshare.net/dubit/childrens-media-conference-2014" title="How Young Early Adopters Find and Share new Entertainment (Children&#x27;s Media Conference 2014)" target="_blank">How Young Early Adopters Find and Share new Entertainment (Children&#x27;s Media Conference 2014)</a> </strong> from <strong><a href="https://www.slideshare.net/dubit" target="_blank">Dubit</a></strong> </div>

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