Kid’s online gaming in America

Matthew Warneford
6
July
2012

As part of our on-going research into online gaming, during the first quarter of 2011 we conducted a piece of research with 2,000 children in America regarding their online gaming habits.

The research focused on their access and use of gaming devices, their use of social media sites – specifically Facebook, and online virtual worlds. There was also a focus on games developed by Zynga.

Key results from the study include:

Under-age Facebook: 61% of 12-year-olds are on Facebook!

Facebook as a gaming hub: 25% of the sample had played a game on Facebook in the past month.

Kiddie gaming sites: For this age group Cartoon Network is the most popular gaming destination for boys and Disney for girls.

Virtual worlds: World of Warcraft is the post popular MMO/virtual world for boys and Webkinz for girls.

Zynga is a known brand: 34% of kids who have played a Zynga game know who Zynga are.

The results of this extensive study can be viewed in full by viewing the Slide Share presentation below. We conducted the same study in the UK, if you would like to see the results of this please get in touch.

<iframe src="//www.slideshare.net/slideshow/embed_code/key/vQrEkEJiOnHuc4" width="595" height="485" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="//www.slideshare.net/dubit/american-kids-on-facebook-gaming-focus-12653444" title="Zynga &amp; online gaming in America - Games Presentation" target="_blank">Zynga &amp; online gaming in America - Games Presentation</a> </strong> from <strong><a href="https://www.slideshare.net/dubit" target="_blank">Dubit</a></strong> </div>

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