Taking Heritage Brands Online

Peter Robinson
9
October
2013

Over the course of the year we’ve been travelling across the UK and America presenting our work on how brand owners can take heritage IPs online and leverage the characters and stories they already own.

Since we took our work to the iKids conference in New York we’ve fine tuned the presentation and added more learnings and improved upon our adaptation model. We’ve now presented this work at the Children’s Media Conference in the UK and Digital Kids in San Francisco.

The focus of the presentation is our adaptation models and processes for evaluation the IPs and how they’re translated digitally. Our work also looks at children are consuming media and the brands they and their parents want brought back.

Our latest slides are available below and include extra insight from Brad Jashinksy, director of digital media t Summertime Entertainment – the team behind the forthcoming feature film Legends of Oz: Dorothy’s Return. The virtual world of the film is being developed by our in-house development studio.

If you’d like to know more about the data behind the presentation, or would like help bringing your brand to life online, then get in touch!

<iframe src="//www.slideshare.net/slideshow/embed_code/key/fFVh1wznrZEMV" width="668" height="714" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="//www.slideshare.net/dubit/taking-heritage-brands-online" title="Taking Heritage Brands Online" target="_blank">Taking Heritage Brands Online</a> </strong> from <strong><a href="https://www.slideshare.net/dubit" target="_blank">Dubit</a></strong> </div>

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