Every month we conduct exclusive research for Toy News – the leading publication for anyone working in the toy industry.
In November we found out what will be topping kid’s Christmas lists and whether toys are still the biggest gift or is it all expensive gadgets and video games.
When given the opportunity to pick anything for their lists, unsurprisingly high value electronics were the most popular gifts, followed by video games. It wasn’t all bad news for toys, as while they weren’t too popular with older children they came top for seven to eight year-olds.
Wondering how lists differed between boys and girls and whether kids really want gift vouchers? Read the full report online by visiting Toy News.