Topps are the foremost trading card company in the world, producing cards and collectibles for MLB, UEFA, Star Wars and WWE.
Dubit were asked to design and develop an app that would increase the collectibility of the physical cards and promote the Match Attax gameplay.
The design the game was influenced heavily by watching how young people collected, swapped and played with the physical cards. We harnessed the excitement of opening card packs by allowing kids to scan their packs and receive special digital cards to enhance their collection. Kids could then enter a virtual stadium and challenge other collectors to a Match Attax game, earning points and exclusive cards in the process.
The Premier League Match Attax app reached #1 in the app store, and beat its first year targets within two months. Now Topps are extending the game to UEFA Champions League cards, and for Bundesliga.