Sky is the UK's largest pay-TV service with over 11M subscribers in the UK alone.
Sky identified the changing way kids and families consume media and the need to identify an appropriate service.
Dubit worked with Sky over 6 years to build the product spec, business model, content strategy, audience acquisition strategy and market sizing. This included a mixture of online surveys, analytical methods, in-home immersions and user testing.
Sky launched Sky Kids in 2016 with video content only and recently added interactive content to the popular service.