Research
/
TV

Sky

Business modelling and product strategy for a new VOD app

The Client

Sky is the UK's largest pay-TV service with over 11M subscribers in the UK alone.

The Brief

Sky identified the changing way kids and families consume media and the need to identify an appropriate service.

The Approach

Dubit worked with Sky over 6 years to build the product spec, business model, content strategy, audience acquisition strategy and market sizing. This included a mixture of online surveys, analytical methods, in-home immersions and user testing.

The Output

The Work

Sky launched Sky Kids in 2016 with video content only and recently added interactive content to the popular service.

Other Work