Research
/
TV

Turner

Quantitative brand tracking for three channels across EMEA

The Client

Turner own Cartoon Network and other best in class kids broadcasters, presenting shows such as Adventure Time, The Amazing World of Gumball and Ben 10.

The Brief

Turner need to understand the success of their channels (Cartoon Network, Boomerang and Cartoonito) across EMEA and how to support the ongoing evolution of the platform.

The Approach

Having worked with Turner over seven years on the launch of may content, products and technology Dubit were seen as an ideal partner to run their ongoing brand tracker. An online survey in a dozen EMEA markets leads to a round of local debriefs. This feeds into ongoing analysis to support the planning for each market in terms of content decisions, marketing and scheduling.

The Output

The Work

After presenting to each market on how to reach wider audiences and engage them on a deeper level,  an annual debrief to in the EMEA Board meeting to review the annual performance and feed into ongoing strategic decisions.

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