Global Trends Data

Our Tracker is used by media clients to understand young people’s cultural differences, device ownership and brand preferences, social media activity and many other factors, all in a detailed 130-page report. Available by country, or by discipline.

Quantitative & Qualitative Research

Dubit are full service. We have data analysts, behavioural psychologists and hands-on child-friendly moderators who can fulfil any research brief.  Dig deeper into your “known unknowns”, validate your assumptions, size up your market, or segment your audience  - this stuff is in our blood.

The Clickroom

Our virtual focus group software brings you closer to your audience, wherever they are. Using 3D rooms where every child or parent can create their own avatar, researchers can ask questions of their target groups in a friendly, fun environment where the ice has already been broken.  Available globally, at much lower cost than face to face groups  - and it’s fun too!

Audience & market

Our Global Tracker can answer questions on market sizing - backed up by our knowledge of the sector - to define the opportunity and the audiences we wish to engage, across different cultures. From understanding their device ownership, usage patterns, competitor profiling, and moving on to gap analysis, we can deliver the proposition that satisfies your market.

The only thing that matters is getting to product/market fit… being in a good market with a product that can satisfy that market.

Competitor landscape

You don’t have to be first to seize a market - you just have to be better than the rest. We can quickly assess your competitors, your competitive advantage, and help you create that spark of difference that puts you ahead of the crowd.

There’s no room left for average, or even good, products. Just three or four years ago, making a good product was good enough. In fact, a lot of the business thinking at the time focused on knowing when to stop investing in a product and get it out the door. 'Perfection is the enemy of progress,' I would tell folks. The MVP and lean startup movements are great for learning - but there is nothing MVP about an iPad.

Product design & brand personality

We can help understand what brands are working, why some are not, and use that knowledge to craft a distinctive voice for your brand, and differentiate your product from the rest. Our understanding of technology and how that creates new product opportunities has helped our clients launch innovative businesses to harness new markets.

Route to market

Content is King, but discovery is the key to the Kingdom. With over 2.8million apps out there, 5 billion videos being watched on Youtube each day, and tens of thousands of TV series on Netflix, Amazon and other VOD platforms, you need a strategy to be seen and get shared. Dubit can bring our experience of launching #1 apps and #1 TV series to your aid, combining conventional and more innovative marketing and distribution strategies.

Rapid Prototyping

When you’ve defined the product scope, the next step is to test the assumptions that lie behind it, and there’s nothing better than putting successive versions in front of your audience as soon as possible. Usually our Design Summit will spend a day creating wireframes of the potential product to test (often on paper to start)  with kids in our PlayLab. We can quickly identify what works and what doesn’t - and iterations rapidly de-risk the project before we spend any money on development.