Research

18 years of kids and family insight, a Worldwide Trends Tracker, and specialist tools to explore markets and audiences through data or observation. A team with global reach and experience.

We don’t just dip in and out of the market when clients ask us. We are in there every day, to conduct our own research into kids behaviours and trends, and to make sure we can answer many of your questions right away. Dubit have also developed tools to make youth research more effective, from a Global Trends Tracker, to virtual focus groups and a specialist PlayLab which are used by research companies and brands around the world.

Read about a client's experience here!

GLOBAL TRENDS DATA

Our Tracker is used by media clients to understand young people’s cultural differences, device ownership and brand preferences, social media activity and many other factors, all in a detailed 130-page report. Available by country, or by discipline.

VIEW THE TRACKER

QUANTITATIVE & QUALITATIVE RESEARCH

Dubit are full service. We have data analysts, behavioural psychologists and hands-on child-friendly moderators who can fulfil any research brief.  Dig deeper into your “known unknowns”, validate your assumptions, size up your market, or segment your audience  - this stuff is in our blood.

THE CLICKROOM

Our virtual focus group software brings you closer to your audience, wherever they are. Using 3D rooms where every child or parent can create their own avatar, researchers can ask questions of their target groups in a friendly, fun environment where the ice has already been broken.  Available globally, at much lower cost than face to face groups  - and it’s fun too!

VISIT THE CLICKROOM

PLAYLAB

Almost every day we host kids and families in our PlayLab in Leeds, so we can keep in touch with their changing behaviours, test programmes or apps for clients, or have our designers and developers put their own work in front of them.  PlayLab sessions can be used for in-depth analysis and reporting, or for quick testing sessions “on the fly”.

YOUTUBE TRACKER

It’s no secret that kids are watching Youtube more than traditional TV, and using it as their go-to search engine.  Dubit collect and analyse data from our bespoke Youtube tracking technology to give brands and broadcasters ongoing access to what kids are looking for, watching, and incredible detail across the range of content.

Global Trends Data

Our Tracker is used by media clients to understand young people’s cultural differences, device ownership and brand preferences, social media activity and many other factors, all in a detailed 130-page report. Available by country, or by discipline.

Quantitative & Qualitative Research

Dubit are full service. We have data analysts, behavioural psychologists and hands-on child-friendly moderators who can fulfil any research brief.  Dig deeper into your “known unknowns”, validate your assumptions, size up your market, or segment your audience  - this stuff is in our blood.

The Clickroom

Our virtual focus group software brings you closer to your audience, wherever they are. Using 3D rooms where every child or parent can create their own avatar, researchers can ask questions of their target groups in a friendly, fun environment where the ice has already been broken.  Available globally, at much lower cost than face to face groups  - and it’s fun too!

Visit The Clickroom

PlayLab

Almost every day we host kids and families in our PlayLab in Leeds, so we can keep in touch with their changing behaviours, test programmes or apps for clients, or have our designers and developers put their own work in front of them.  PlayLab sessions can be used for in-depth analysis and reporting, or for quick testing sessions “on the fly”.

Youtube Tracker

It’s no secret that kids are watching Youtube more than traditional TV, and using it as their go-to search engine. Dubit collect and analyse data from our bespoke Youtube tracking technology to give brands and broadcasters ongoing access to what kids are looking for, watching, and incredible detail across the range of content.

Audience & market

Our Global Tracker can answer questions on market sizing - backed up by our knowledge of the sector - to define the opportunity and the audiences we wish to engage, across different cultures. From understanding their device ownership, usage patterns, competitor profiling, and moving on to gap analysis, we can deliver the proposition that satisfies your market.

The only thing that matters is getting to product/market fit… being in a good market with a product that can satisfy that market.
Marc Andreessen
Legendary founder and VC, early Facebook and Twitter investor founder of a16z.com

Competitor landscape

You don’t have to be first to seize a market - you just have to be better than the rest. We can quickly assess your competitors, your competitive advantage, and help you create that spark of difference that puts you ahead of the crowd.

There’s no room left for average, or even good, products. Just three or four years ago, making a good product was good enough. In fact, a lot of the business thinking at the time focused on knowing when to stop investing in a product and get it out the door. 'Perfection is the enemy of progress,' I would tell folks. The MVP and lean startup movements are great for learning - but there is nothing MVP about an iPad.
Jason Calacanis
Angel investor in Uber, Thumbtack, and others

Product design & brand personality

We can help understand what brands are working, why some are not, and use that knowledge to craft a distinctive voice for your brand, and differentiate your product from the rest. Our understanding of technology and how that creates new product opportunities has helped our clients launch innovative businesses to harness new markets.

Route to market

Content is King, but discovery is the key to the Kingdom. With over 2.8million apps out there, 5 billion videos being watched on Youtube each day, and tens of thousands of TV series on Netflix, Amazon and other VOD platforms, you need a strategy to be seen and get shared. Dubit can bring our experience of launching #1 apps and #1 TV series to your aid, combining conventional and more innovative marketing and distribution strategies.

Rapid Prototyping

When you’ve defined the product scope, the next step is to test the assumptions that lie behind it, and there’s nothing better than putting successive versions in front of your audience as soon as possible. Usually our Design Summit will spend a day creating wireframes of the potential product to test (often on paper to start)  with kids in our PlayLab. We can quickly identify what works and what doesn’t - and iterations rapidly de-risk the project before we spend any money on development.

Monetisation & Analytics

Our research shows that parents are increasingly more comfortable paying for digital content, but any app or website needs to draw the user right down the funnel to payment, and that’s not so easy. Our analysts can implement and monitor key datapoints through your product, and advise on pirate metrics and product changes to improve your revenue performance.

Games

We have been creating hit games for nearly 20 years, and continue to do so across all platforms, including web, HTML5, mobile and tablet. Our game designers work closely with creative and research teams to ensure the play is just what kids are looking for in a very crowded market: we’ve got loads of #1 games behind us, so allow us to create yours!

Rapid Prototyping

When you’ve defined the product scope, the next step is to test the assumptions that lie behind it, and there’s nothing better than putting successive versions in front of your audience as soon as possible. Usually our Design Summit will spend a day creating wireframes of the potential product to test (often on paper to start)  with kids in our PlayLab.  We can quickly identify what works and what doesn’t - and iterations rapidly de-risk the project before we spend any money on development.

Video on Demand

With the rapid increase in kids watching video on mobile, broadcasters and IP owners alike have seen the future in creating their own digital channel where they can speak directly to the viewers.  Numerous backend providers have solved the “hygiene factor” of delivering streaming video - what Dubit do is create the full package

Education

Dubit believe we are still only at the beginning of a digital revolution in teaching methods. We have helped our clients take established pedagogies and make them - not only more highly scaleable - but more engaging and effective.  We have academics on our bench, and work with specialist educators to ensure every programme delivers the learning and helps kids achieve more.

Virtual Worlds

We created the first ever kids virtual world way back in 1999, and have since produced worlds for clients such as Cartoon Network, the BBC, Motorola and more recently, PBS KIDS’ Kart Kingdom, which currently attracts millions of players.  Our Nexus multiplayer engine and virtual world platform delivers all the features “out of the box”, so we can get your world live faster and cheaper. (And we think it’s time someone created the new Club Penguin for today’s kids!)

Visit Wearvr
VISIT XR games
Visit Xibit

UX design

At Dubit we go through a tried and tested process to develop products for children that have a meaningful, relevant and fun experience, we aim to understand the children’s needs and improve usability and ease of use. It’s often tempting to jump straight into wanting to create a beautiful looking product, but in order to get to this stage you have to consider usability and how the product feels. At Dubit we often include wire-framing (low fidelity - Grey box) prototypes as part of our project strategy. We also consider brand experiences, whether we are creating them or using existing brand guidelines, competitor analysis to develop high fidelity user focused concepts.

UI design

Part of a great User Experience includes the UI (User Interface). At Dubit we focus on the product look and feel when creating the UI, whether its a new product or updating an existing product. A well designed UI works helps to create a better user experience, here at Dubit we work with our clients and children through every stage of the process. We understand kids, and we work with them through every stage of the design process and it’s important to us that our designs delight them.

Related Services

UX & UI Design

We create user journeys that delight and inspire, developed through experience, iterative testing in our PlayLab, and informed aesthetic decisions. You can use this expertise across current or future products, regardless of whether or not we do the work.

Learn More

Business Modelling

Our design summits bring you together with our research, creative and design teams, to explore the opportunity and the business thinking behind your ideas, whether you are a global brand or an innovative startup.

Learn More

Relevant Work

Other Services