Strategy, research, and digital for kids entertainment brands


There’s a big difference between a hit and a miss, particularly in kids entertainment. At Dubit we help to take the guesswork out of product development by involving our research and analytics department throughout the process. “Kids” is all we do, so we bring 15 years of insight to your project, as well as being able to test ideas and concepts directly with your audience, every step of the way. If you have an established brand that you want to expand into another area, or a start-up idea that you want to be the next big thing, we can help with strategic thinking, business modelling, and product design, right through to development and launch.


Dubit have always been at the forefront of technology that engages young people. From launching the first kids game world back in 1999, through to creating the first kids’ virtual reality game on Oculus Rift in 2014, our interactive studio of 55 professional designers develop cross-platform entertainment that kids love. Whether you are looking for iOS or Android apps, casual MMOs, educational games, or connected toys, our research-driven process designs fun into your product, and our technology delivers across all devices.


You’ve designed a great product, but it isn’t selling. What do you do now? Dubit can help. We apply years of experience working with kids products, together with analytics and behavioural science, to develop and implement marketing strategies that go beyond industry benchmarks. We don’t just rely on pirate metrics - although they are important when your product is on the high seas. We also help your audience to find you, and place you in the right place, at the right time. After all, it’s no use doing the numbers if there aren’t many of them.

Dubit only work on products for kids. We’ve developed 50 research tools that help the consulting, development, and marketing teams bring a child’s perspective into the product development process.

Virtual Reality