Shaping kids brands for the digital world


Dubit is the leading kids research and digital consultancy, established 1999.

Last year we launched Bloxstars - the largest metaverse studio - building games and experiences for the biggest global brands.  Our team have earned over 2 billion plays of their games, and we have 10s of billions of plays across our network of games.

Every year we survey 10,000's of kids and talk with hundreds of families. Brands rely on our data to understand children and run effective campaigns.

With offices in the UK and US, we study the trends, understand your market, and help you bring your brand or ideas to life across the Metaverse.

Our Clients

Our Projects

Our Services


18 years of kids and family insight, a Worldwide Trends Tracker, and specialist tools to explore markets and audiences through data or observation.  A team with global reach and experience.

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Digital Strategy

We help to shape brands for the digital world, combining audience knowledge with experienced product designers, and creating actionable plans for your brand.  Dubit understand what kids want, and how to make a business out of it.

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App & Game Development

Dubit create rich, immersive and playful apps that have reached the #1 spot in over 50 app stores around the world. Our UX and UI teams involve kids throughout the process, so that your VOD platform, game, or service will keep your audience coming back for more. And in a new age of VR and AR, you can rely on our experience to create exciting new playgrounds and experiences for all ages.

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